Having teenage kids is always useful to help us keep abreast of the latest in social media and true to form it was one of Jenny's threesome who opened our eyes to crowdfunding. Crowdfunding is a way of using social media to help finance anything (in our case expansion) without having to borrow. Crowdfunders offer 'perks' in exchange for money -- those perks can be anything -- a copy of a music cd or a book if the campaign is to fund music or publishing, a hand-made item, a listing on a website. It is, in effect, an exchange, of money for expertise or publicity. Did you know that when novels were first published in the eighteenth century, they were crowdfunded? Subscribers would give money to help publish the book and their names would be listed in the frontispiece.
Our store-rooms are waiting to be transformed into a workshop and so we are offering a wide range of perks to tempt crafters and non-crafters to contribute. The campaign has been running for five weeks and has 15 days to go so we'd love it if you would take a look and contribute.